02.09.09
What If?
While working with coaching clients, I’ve found a world of possibilities open up by asking, “What if?” During several recent goal-setting sessions, I’ve helped clients move beyond what’s happening in the economy and specific problems in their businesses with this question. When we ask “What If?” we shift the focus from the problem to the possibility. When trying to figure out how to reach targets given the current market conditions, ask “What If” to stimulate new ideas and approaches. People are still buying. They may buy differently and respond to different incentives. So ask, “What if people could buy from me differently?” “What if I changed the method that I use to find customers?” “What if I packaged my services or products for a new set of customers?”
Keep asking “What if” questions without judging the responses. Involve some trusted colleagues or advisors. And see where it takes you and your business.
What if you tried this?
