10.15.09
Get Better Results
For many entrepreneurs, evaluating employee performance is as simple as whether an employee job gets done or not. A leader uses feedback to help change employee behavior and get better results. You can provide positive feedback for behavior you want repeated and constructive feedback to change behavior you want to change. Viewing it as simply this, a way to reinforce or change behavior can help entrepreneurs use feedback to get better results from their employees. People often avoid giving feedback when they see it all as negative. Here’s the way to take advantage of feedback and use it to change or reinforce employee behavior: identify the behavior, state how it helps / hurts the business, state how you would like to see it again, or see it changed, and state the impact. Example: “You wrote an (in) effective PR piece last week, it helped (hurt) our reputation, if you continue to write positive (negative) pieces it will increase our exposure to our target market (to change a negative – “consider the target market’s reaction before writing”). That’s it. Simple and effective.
Try it with a positive result you want repeated, and see your employee do it again. Then try to change a behavior you want changed. Once you see how effective feedback is at changing behavior, you’ll get better results by using it.
